# Brand statement 01

> A photo of a person on the brand colour, a stacked mono menu at the top start, a lit button at the top end and a huge uppercase mono statement at the bottom end, over a row of backers.

URL: https://apogee.avaui.dev/docs/hero-sections/brand-statement-01
Last updated: 2026-10-20

A photo of a person on the brand colour, a stacked mono menu at the top start, a lit button at the top end and a huge uppercase mono statement at the bottom end, over a row of backers.

Last updated October 20, 2026

Live example: https://apogee.avaui.dev/examples/hero/brand-statement-01

```astro
---
/**
 * Brand statement 01: A photo of a person on the brand colour, a stacked mono menu at the top start, a lit button at the top end and a huge uppercase mono statement at the bottom end, over a row of backers.
 *
 * @block hero
 * @order 82
 */
import { ArrowUpRight } from '@lucide/astro'
import Section from '@/components/apogee/Section/Section.astro'
import Heading from '@/components/apogee/Heading/Heading.astro'
import Button from '@/components/apogee/Button/Button.astro'
import Link from '@/components/apogee/Link/Link.astro'
import { plain, srcUrl, type Action, type HeroContent } from '@/components/apogee/sections/_shared/spine.ts'

/** @composable */
interface Props extends HeroContent {
  /** The name at the top of the stacked menu. @category content */
  brand?: string | null
  /** The stacked menu links. @category content */
  menu?: Action[] | null
  /** The backers row: its label and the names after it. @category content */
  backers?: { label: string; names: string[] } | null
}

const {
  heading = 'Let agents buy things',
  description = 'A card for AI agents',
  primaryAction = { label: 'Talk to a human', href: '#' },
  secondaryAction = { label: 'Set up for agents', href: '#' },
  media = { src: 'https://picsum.photos/id/1005/1200/1400', alt: '' },
  brand = 'Cardwell',
  menu = [
    { label: 'How it works', href: '#' },
    { label: 'Why us', href: '#' },
    { label: 'Pricing', href: '#' },
    { label: 'Personal', href: '#' },
    { label: 'Docs', href: '#' },
  ],
  backers = { label: 'Backed by', names: ['Show', 'Bido', 'Pally', 'Orgo', 'Metonym', 'Papaya', 'Rose Labs', 'Axra'] },
} = Astro.props
---

<!-- The brand surface: the page becomes the primary fill, text takes the on-primary ink. -->
<Section spacing="none" container={false} data-surface="primary" class="overflow-hidden bg-page text-neutral">
  <div class="relative isolate flex min-h-[44rem] flex-col justify-between px-gutter py-8 md:min-h-[52rem]">
    {media && <img src={srcUrl(media.src)} alt={media.alt} width={media.width} height={media.height} loading="eager" class="absolute inset-y-0 start-[8%] -z-10 h-full w-[60%] object-cover opacity-90 mix-blend-luminosity mask-x-from-70% mask-b-from-80% max-md:w-full max-md:start-0 max-md:opacity-40" />}

    <div class="flex items-start justify-between gap-6">
      <nav aria-label="Main" class="flex flex-col gap-4">
        {brand && <span class="text-xl font-medium">{brand}</span>}
        {menu && (
          <ul class="flex flex-col gap-3 font-mono text-xs uppercase tracking-[0.2em]">
            {menu.map((m) => <li><Link href={m.href} color="inherit" underline="hover">{m.label}</Link></li>)}
          </ul>
        )}
      </nav>
      {(primaryAction || secondaryAction) && (
        <div class="flex flex-col items-end gap-3">
          {primaryAction && <Button href={primaryAction.href} size="large" class="rounded-none! px-8 font-mono uppercase tracking-[0.2em] shadow-[0_0_2rem_color-mix(in_oklab,var(--foreground-neutral)_50%,transparent)]">{primaryAction.label}</Button>}
          {secondaryAction && <Link href={secondaryAction.href} color="inherit" underline="none" class="inline-flex items-center gap-1 font-mono text-xs uppercase tracking-[0.2em] text-neutral-faded">{secondaryAction.label}<ArrowUpRight class="size-3" aria-hidden="true" /></Link>}
        </div>
      )}
    </div>

    <Heading as="h1" size="display" class="max-w-5xl self-end text-end font-mono font-bold uppercase leading-[0.9] tracking-tight text-[clamp(3rem,0.5rem+8vw,8.5rem)]!">{plain(heading)}</Heading>

    <div class="flex flex-wrap items-center gap-x-6 gap-y-2 border-b border-neutral pb-4 font-mono text-xs uppercase tracking-[0.2em]">
      {backers && <span class="text-neutral-faded">{backers.label}</span>}
      {backers && backers.names.map((b) => <span>{b}</span>)}
      {description && <span class="ms-auto text-neutral-faded">{description}</span>}
    </div>
  </div>
</Section>
```

## Add

```sh
npx @ava-ui/apogee add hero/brand-statement-01
```

Every piece of copy is a prop, with the sample copy as its default. Pass yours, or `null` to hide a part; see [copy is props](https://apogee.avaui.dev/docs/hero-sections#copy-is-props).